According to information found on the production analysis page of the Inquirer, Baldwin sold 1128 units of Buddy in the current year. Assuming that Buddy maintains a constant market share, all the units of Buddy are sold in the Nano market segment and the growth rate remains constant, how many years will it be before Buddy will not be able to meet future demand unless the company adds production capacity? Exclude any existing inventory.  
Select: 1  

Which description best fits Andrews? For clarity:
– A differentiator competes through good designs, high awareness, and easy accessibility. Which of these four statements best describes your company’s current strategy? 

Select: 1  

Baldwin’s Elite product Bat has an awareness of 72%. Baldwin’s Bat product manager for the Elite segment is determined to have more awareness for Bat than Andrews’ Elite product Abby. She knows that the first $1M in promotion generates 22% new awareness, the second million adds 23% more and the third million adds another 5%. She also knows onethird of Bat’s existing awareness is lost every year. Assuming that Abby’s awareness stays the same next year (77%), out of the promotion budgets below, what is the minimum Baldwin’s Elite product manager should spend in promotion to earn more awareness than Andrews’ Abby product?  
Select: 1  

Demand is created through meeting customer buying criteria, credit terms, awareness (promotion) and accessibility (distribution). According to the Thrift segment’s customers, which of these products was the most competitive at the end of last year?  
Select: 1  

Investing $2,000,000 in TQM’s Channel Support Systems initiative will at a minimum increase demand for your products 1.7% in this and in all future rounds. (Refer to the TQM Initiative worksheet in the CompXM.xls Decisions menu.) Looking at the Round 0 Inquirer for Andrews, last year’s sales were $163,508,343. Assuming similar sales next year, the 1.7% increase in demand will provide $2,779,642 of additional revenue. With the overall contribution margin of 34.1%, after direct costs this revenue will add $947,858 to the bottom line. For simplicity, assume that the demand increase and margins will remain at last year’s levels. How long will it take to achieve payback on the initial $2,000,000 TQM investment, rounded to the nearest month?  
Select: 1  




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