(Solved)Crocs initially had difficult negotiations with suppliers
Crocs initially had difficult negotiations with suppliers, due to the unproven demand for its product. However, as the company demonstrated strong growth, Crocs became a sought-after customer. Crocs? experience with contract manufacturers, as described in the case, is also an important issue. The company found that Chinese contract manufacturers were very willing to take risks, invest in production capacity, and deliver according to rapidly changing demand. This was not found elsewhere, where contract manufacturers were very risk-adverse. Choose another company from your readings or research that uses the more common practice of adopting only one supply chain approach, and contrast that company’s approach to the approached described in the Crocs case study.
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