(Solved)I need help. Develop an alternative strategy for this IFE
I need help. Develop an alternative strategy for this IFE Matrix
Tractor Supply Company
IFE Matrix
Key Internal Factors Weights Rating Weighted Score
0.0 to 1.0 1, 2, 3 or 4
Internal Strengths 3 or 4
Product variety 0.2 4 0.8
Operate in a niche market 0.05 3 0.15
Stores located in target market area 0.05 4 0.2
Reliable Suppliers 0.15 4 0.6
Internal Weaknesses 1 or 2
High employee retention 0.15 2 0.3
Investment in new technology 0.1 2 0.2
Advertisement – Low Costs 0.2 1 0.2
Brand awareness 0.1 2 0.2
Totals 1 2.65
Notes:
Totals for weights must equal 1.0
Total for weighted score must between 1.0 and 4.0
If you need more rows just insert an new row in the middle of previously entered data
major weakness = 1
minor weakness = 2
minor strength = 3
major strength = 4
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