(Solved)Question 31 (1 point) Question 31 Unsaved True or F
Question 31 (1 point)
Question 31 Unsaved
True or False. Understanding the customer persona can help you as the marketer to create better content that resonates with the customer.
Question 31 options:
A) True
B) False
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Question 32 (1 point)
Question 32 Unsaved
Adding value to your product and/service is an important way to differentiate yourself from the competition. Select the item below that does not properly illustrate adding value to your product or service:
Question 32 options:
A)
Offer add-on services with your products. For instance, a software supplier can offer free upgrades or a 24-hour assistance hotline.
B)
Provide your customers with access to a unique or special part of the website that contains information that is not available to others.
C)
Provide multimedia (audio, video, or web) training that helps customers become proficient with your product or service.
D)
All the above are great examples to add value to your product or service.
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Question 33 (1 point)
Question 33 Unsaved
True or False. Attitudinal research is a valid form of market research.
Question 33 options:
A) True
B) False
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Question 34 (1 point)
Question 34 Unsaved
True or False. Target marketing helps you to develop a better product and/or service, helps you to choose the right channel partners, and helps you to define the market need.
Question 34 options:
A) True
B) False
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Question 35 (1 point)
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True or False. Everybody should Google themselves to audit their own personal brand online.
Question 35 options:
A) True
B) False
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Question 36 (1 point)
Question 36 Unsaved
There are at least 4 ways to position your brand, which one is not an example of how to position your brand?
Question 36 options:
A)
Position & Own the Category (such as Miller Lite and Walt Disney)
B)
Position the Product & the Consumer (such as US Army and Budweiser)
C)
Position Against your Competition (such as Seven-Up and Apple)
D)
Position Direct to the Audience (such as LinkedIn and Whole Foods)
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Question 37 (1 point)
Question 37 Unsaved
True or False. Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization.
Question 37 options:
A) True
B) False
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Question 38 (1 point)
Question 38 Unsaved
True or False. Every B2B sales process is the same.
Question 38 options:
True
False
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Question 39 (1 point)
Question 39 Unsaved
A myth about pricing strategy is that businesses must accept the market price for a commodity item.
Question 39 options:
True
False
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Question 40 (1 point)
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True or False. It is important to know the targeted number of sales leads that you are trying to acquire to hit your sales goals?
Question 40 options:
True
False
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Question 41 (1 point)
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True or False. If the pipeline to sales ratio is 4 to 1, then if we have $4 million dollars in the pipeline $1 million dollars should convert to sales.
Question 41 options:
True
False
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Question 42 (4 points)
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Although sales funnels can be structured in many ways with various stages, the typical structure is:
Question 42 options:
1234
Opportunity
1234
Customer
1234
Inquiry
1234
Lead
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Question 43 (1 point)
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What is the ideal lead to have in your funnel?
Question 43 options:
Inactive lead because we can make them active and they could purchase from us eventually.
Suspect lead because they passed the initial screening and have some potential to become a customer.
Qualified leads because they have been vetted through a process to confirm they fit the profile of the target customer.
Dead lead because we know that we have zero chance of winning their business.
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Question 44 (1 point)
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True or False. Lead scoring is not a good practice in B2B sales.
Question 44 options:
True
False
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Question 45 (1 point)
Question 45 Unsaved
True or False. Email is the best form of business communication.
Question 45 options:
True
False
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Expert Answer
Answer to Question 31 (1 point)
Question 31 Unsaved
True or F. . .
OR