(Solved)Question 46 (1 point) Question 46 Unsaved What is t
Question 46 (1 point)
Question 46 Unsaved
What is the purpose of a CRM?
Question 46 options:
A CRM (communication relationship manager) helps to push out messaging to people that are on your lead list.
A CRM (customer relationship manager) helps to keep the various opportunities, leads, and customers organized by tracking each communication/touch that you’ve had with that person and/or company.
A CRM (customer relationship manager) keeps tracks of all your customers and what they have purchased in the past and reminds you what might be good to upsell them on in the future.
A CRM (communication relationship manager) records all of the phone calls that are placed while you are cold calling potential customers.
Save
Question 47 (1 point)
Question 47 Unsaved
True or False. Trade shows are a great way to obtain a lead list.
Question 47 options:
True
False
Save
Question 48 (1 point)
Question 48 Unsaved
True or False. A good copywriting formula is Attention, Interest, Desire and Action.
Question 48 options:
True
False
Save
Question 49 (1 point)
Question 49 Unsaved
True or False. Writing a compelling offer means that it can cut through the clutter of the other offers in your industry and grab the attention of your target customer.
Question 49 options:
True
False
Save
Question 50 (1 point)
Question 50 Unsaved
An elevator pitch is…
Question 50 options:
a 30 – 60 second statement that conveys the benefit that your product/service offers.
a quick bio and history of the company.
often filled with technical jargon because its only used in specific industries.
a 5-minute visual presentation about the company, its products/services, like what you see on Shark Tank.
Save
Question 51 (1 point)
Question 51 Unsaved
True or False. The 3 A’s of measuring metrics are Available, Accurate, and Actionable.
Question 51 options:
True
False
Save
Question 52 (1 point)
Question 52 Unsaved
True or False. Millennials are making B2B buying decisions.
Question 52 options:
True
False
Save
Question 53 (1 point)
Question 53 Unsaved
True or False. In any B2B marketing campaign, you can use the same metrics for reporting, regardless of the campaign and the medium being used.
Question 53 options:
True
False
Save
Question 54 (1 point)
Question 54 Unsaved
True or False. Webinars are a great way to generate qualified leads for your business.
Question 54 options:
True
False
Save
Question 55 (1 point)
Question 55 Unsaved
True or False. Direct mail can be very targeted to who receives the information in the mail.
Question 55 options:
True
False
Save
Question 56 (1 point)
Question 56 Unsaved
True or False. Public Relations is not a viable asset in B2B marketing.
Question 56 options:
True
False
Save
Question 57 (1 point)
Question 57 Unsaved
True or False. When a company is launching a new product, the marketing team does not need to wait for the product to be completed before launching the campaign promoting for the new product.
Question 57 options:
True
False
Save
Question 58 (1 point)
Question 58 Unsaved
True or False. Most buyers are already through the sales buying decision making process before they even talk to a sales rep.
Question 58 options:
True
False
Save
Question 59 (1 point)
Question 59 Unsaved
When you are creating a campaign, you start by:
Question 59 options:
Setting the objectives of the campaign.
Setting the budget of the campaign.
Identify the target audience.
Writing a compelling offer statement.
Save
Question 60 (1 point)
Question 60 Unsaved
How do you calculate a profit margin?
Question 60 options:
Sales – Expense= Profit Margin
Sales – Expenses= Profits, Profits/Sales = Profit Margin
Expenses/Sales= Profit Margin
Expenses/Sales=Profit, Sales/Profit = Profit Margin
Save
Question 61 (1 point)
Question 61 Unsaved
What does RFP stand for?
Question 61 options:
Required Formal Proposal
Release Formal Publication
Request For Publication
Request For Proposal
Save
Question 62 (1 point)
Question 62 Unsaved
The biggest challenge B2B marketers have with digital marketing efforts is
Question 62 options:
Increasing marketing ROI
Delivering quality leads
Improving brand awareness
Increasing website traffic
Save
Question 63 (1 point)
Question 63 Unsaved
Which statement is true in measuring your campaign?
Question 63 options:
Quantity is more important than quality.
Facebook likes and impressions are a very important metric if using social media.
You should only measure what is easy because it is efficient.
None of the above are true statements.
All the above are true statements.
Save
Question 64 (1 point)
Question 64 Unsaved
Which statement is true about measuring data in your campaign?
Question 64 options:
It is difficult to know when to measure.
It is difficult to measure multiple touches of one campaign on its end recipient.
It is difficult to measure if multiple influences are driving a decision.
None of the above are true statements.
All the above are true statements.
Save
Question 65 (1 point)
Question 65 Unsaved
True or False. When developing a pricing strategy, it is more strategic to have 2 pricing options instead of 3.
Question 65 options:
True
False
Expert Answer
Answer to Question 46 (1 point)
Question 46 Unsaved
What is t. . .
OR